Investment Principles

With investment generally the more risk you are prepared to take, the greater the potential for higher returns over the long term, however higher risk can bring with it greater volatility (which can be scary for the inexperienced investors and can lead to difficult decisions being taken should investments fall unexpectedly.

investment principles graphInvesting in cash and bonds to deliver a predictable return may seem prudent but over the long-term inflation could wipe out any gains you make whereas investing in property and shares is likely to give you a return over the long-term significantly above inflation making your money work harder for you but you have to live with the increased volatility.

Combining different types of investment (property, shares, bonds and cash) via an asset allocation model can help to even out these swings in value, especially if they are "non-correlated" (i.e. their prices move independently). This is why it usually makes sense for investors to have some exposure to bonds and cash even though their long-term potential is less than that of property and shares.

The asset allocation of a portfolio has a direct impact on the level of risk as does the timeframe for investment. If you have need for the money in three years’ time, you should take much less risk than if you intend to invest for twenty years.

We will help determine the risk you are prepared to take, talk about the options for maximising your return within your risk tolerance and then select a suitable portfolio with you. Our investment solution will  reflect your financial goals, attitude to risk and your investment timeframe. We can invest in a range of asset classes, spreading your investments and thereby reducing your risk.

Also See:

Passive Vs Active Management 

THE VALUE OF INVESTMENTS AND INCOME FROM THEM MAY GO DOWN. YOU MAY NOT GET BACK THE ORIGINAL AMOUNT INVESTED.

PAST PERFORMANCE IS NOT A RELIABLE INDICATOR OF FUTURE PERFORMANCE.

We are able to provide whole of market, unbiased advice on your investment and savings options. We can either meet you in our Durham office, your workplace or your home.

We have investment and saving's clients from Durham and the surrounding areas, including Ferryhill, Darlington, Hartlepool, Middlesbrough, Sunderland and Newcastle Upon Tyne.

If you are looking for investment and savings advice in the County Durham area, contact us today.